By Milica Begovic, Carlo Ruiz, Marina Petrovic and Ruchi Mohanty Can we take a bite out of poverty through the simple act of buying a chocolate bar? UNDP (Country Office Ecuador, Istanbul Hub's innovation team) and FairChain Foundation tested this with The Other Bar- a chocolate bar that comes with a 'digital passport' (tracks cocoa from bean to a bar), and an impact token that acts as a supercharged brand marketing campaign and allows consumers to reinvest in farmers who brought them the bar. The experiment tested the hypothesis that consumers will reward sustainable business practices and brands (over non-sustainable ones) and are likely to pay a premium price ona product that is: Based on a sustainably managed natural resource Clearly co...
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